Associates and Advisors

Executive Advisor
Dale Boniface
Dale is recognized in Canada for his expertise in concluding multi-million dollar corporate partnership/strategic alliances and transformational leadership gifts. He began his career with Xerox Canada as a Senior Sales Representative and National Account Manager. He followed this with the role of Director, Corporate Sponsorships for Canada’s 1986 World Exposition in Vancouver, during which time he was an integral member of a team that successfully planned and implemented a worldwide corporate marketing and sponsorship program, raising in excess of $178 million. As Coca-Cola’s General Manager for the 1988 Calgary Winter Olympics, Dale managed all aspects of Coca-Cola’s Olympic involvement in Canada.
Since founding Spectrum Marketing in 1988, followed by its sister company Give Canada, Dale has raised in excess of $700-million in new, non-traditional revenue for his clients. For the not-for-profit sector, Dale’s forte lies in the development of transformational leadership/legacy gifts from high net worth individual and family donors. Dale’s history of success also encompasses the development of long term, multi-million dollar strategic corporate business partnerships, raising over $700 million in new revenue for his public sector clients, including 60 naming or sub/naming agreements, and completed 150+ major strategic corporate sponsorship agreements.
Dale uses his expertise in leadership gift generation as a volunteer, supporting Cystic Fibrosis Canada and the Juvenile Diabetes Research Foundation both at the local and national level. He has served as board member of the BC Children’s Hospital Foundation for 5 years and is also a board member of the Vancouver Police Foundation. He holds a Bachelor of Arts from the University of Victoria.

Executive Advisor
Marnee Bruno
A powerful and engaging leader, Marnee is masterful at creating the psychological and emotional safety that enables people to understand the need for change, then she artfully develops a leaders’ capability for creating change.
Working alongside leaders, Marnee crafts the individual and collective development strategies and partners with individuals, teams, and organizations along the path of development required to evolve and thrive is this new global, hybrid working world. The performance of any organization will not outperform the level of personal development of its’ leaders; Marnee takes leaders, teams and organizations on the growth journey required to reach their greatest individual and collective potential and to bring maximum value into the world.
A former Vice-President with a global corporation, Marnee lead global executive communications, ‘high-potential’ skills development program and was a key contributor to aligning the marketing efforts across global markets including acquisitions. Marnee has enjoyed a 25+ year marketing career and has experience with start-ups, digital-first organizations, and agencies as well as some of the world’s most recognized and profitable brands.
An Executive Coach with 20 years of professional coaching experience, she is a certified EQ-i 2.0 Individual and Group Practitioner, a certified Leadership Circle Profile and Collective Leadership Assessment Practitioner. Marnee works with visionary organizations who value and see developing their human capital as a strategic imperative to thrive in our complex business world.
Married to husband and chef, Massimo Bruno, and along with their daughter, Francesca, Marnee divides her time between Canada and Italy.

Executive Advisor
Ted Wagstaff
A native of Montreal, Ted has more than 25 years of sales, corporate partnerships, property naming rights and strategic marketing experience. He brings an innovative approach to revenue development - imagining and seeing opportunities others don’t. His reputation is built on finding the strategic alignment between two parties and facilitating the negotiations of a partnership that has measurable impact for both.
Revenue generation, new market development and forging transformational partnerships are at the core of Ted’s expertise. Using his extensive network, he has worked across virtually every industry sector with companies ranging from early-stage startups to ones in the Fortune 500. Ted has successfully brokered more than $200Million in business partnerships across North America, Europe and Asia with organizations including RBC Royal Bank, the Ottawa Senators Hockey Club, Health Canada, the Inter-American Development Bank, the NFL, Mizuno, the PGA Tour, Growcer, Fanvision, the University of Ottawa, the Children’s Hospital of Eastern Ontario (CHEO), the Council of the Great Lakes Region, Natural Resources Canada, IBM, Citibank and UPS.
Ted’s professional passion is engineering successful partnership and helping companies attain transformational growth. He is known for his extensive network of trusted relationships in Ottawa, across Canada and around the world and serves as a brand ambassador for private clubs, unique travel experiences and luxury brands. His current client list includes leading companies in the water, energy, food security, real estate and cyber security sectors
He has lectured at both the University of Ottawa and Algonquin College and has been a guest speaker at numerous conferences. As a volunteer, he has served as a Board Member at the Dave Smith Youth Treatment Centre, the Canadian Club of Ottawa, the University of Ottawa’s Campaign Cabinet and many major fundraising events.
A proud graduate of the University of Ottawa, Ted is bilingual (French and English) with conversational German and Spanish. He lives in Ottawa and has 3 adult children.

Executive Advisor
Rob McCulloch
Rob is a 30+ year not-for-profit executive leader, who brings demonstrated strategic fundraising capability to effectively achieve fundraising and campaign objectives.
He has a proven track record of success at all levels - local, provincial, and national. Rob has led many successful campaigns and fundraising activities and events with recognized institutions and charities such as: University of Ottawa, United Way Centraide Canada, Ottawa Humane Society, Ontario Lung Association, and Canadian AIDS Society to name but a few.
Rob is an experienced strategic thinker and project-manager, who successfully leads and engages his team towards their goals. He is a strong bilingual communicator and writer, who is able to engage both internal and external stakeholders with impact stories, data-driven decision making and compelling content.
Rob has served the board of directors for Humane Canada, the Ottawa Cycling Advisory Committee and Ottawa Synchro, and is currently a member of the Champion’s Council for the Canadian Hospice Palliative Care Association.
Originally from Shawinigan, Quebec and a graduate of Dalhousie University, Rob and his partner of almost 40-years Debbie, have made Ottawa home since 1992, and are proud parents of two adult daughters Sasha and Megan.

Executive Associate
Sharon Graves
Sharon is a Certified Professional Administrator through The Chartered Governance Institute (formerly ICSA), with 25 years’ experience as an executive assistant in the healthcare industry ranging from hospital to community-based organizations. Former Corporate Affairs Administrator and Board Liaison for the Ontario Telemedicine Network (Ontario Health), Corporate Executive Assistant to the CEO and Board of Directors at Scarborough Centre for Healthy Communities and Executive Assistant to the Vice President of Regional Services at Ontario Shores Centre for Mental Health Sciences.
Sharon is methodical, analytical, and process-driven, continuously reviewing processes and procedures, identifying, and implementing improvements that streamline operations, and enable efficiencies.
Through Sharon's extensive experience she has developed first-class expertise in project and data management, research and analysis, effective calendar management, board governance relations, financial and expense processing, meeting organization (including transcribing minutes) and website design.
Sharon owns EVOS (Executive Virtual Office Solutions) and will be working with ARC on various projects.